In 2011 Be in Love launched for the first time and immediately stood out. Clothes designed and sewn in Greece, high-quality fabrics, fashionable designs to suit any kind of style and of course really convenient prices.
Three years later, in 2014, the transformation begins. The renewed Be in love becomes even more beautiful and it is considered as the oxygen of style. New name, new logo and so BO2 are finally born. Believe me you will love them for sure.
The philosophy of the new brand is itself a reason to adore them
Β for beautiful
O2 for oxygen
BE IN LOVE becomes BO2
One word, one element
One love for 24hr stylish
Breezy and city chic outfits!
Sense the breeze. Embrace the attitude
Feel what is like to breath in style!
THE ΟXYGEN OF STYLE
John Kritikopoulos is the person behind the creative part. Born in Athens he studied fashion at Veloudaki 's school. Since 1994 he is active as a designer for well-known brands. In 2002 a scholarship from Bristol Old Vic led him to England for postgraduate studies in theatrical design, while he began working as a costume - designer. He came back to Greece in 2010, where he created his own brand ' TailorMadeArt ', which focuses on «sur mesure - bespoke» creating bridal and evening pieces.
And we are now, in 2014 when he creates one of the most beautiful spring collections I've ever seen. Last Sunday I visited FEMMINA to learn about the trends for spring 2014. BO2 were there and really made a difference. I won't tell you a lot. Just be patient to see the upcoming collection. The only thing that I reveal is that these clothes are just amazing, easy wearable with great colors and designs and the unique prints will definitely impress you. Time to give a tiny glimpse through the moodboards!!
Breathe the oxygen of style